Job Description
Email Lead - Summary The Email Lead is responsible for planning, creating, and optimizing email marketing campaigns that deliver engaging, effective communication to audiences. This role collaborates with cross?functional teams to improve email strategy, visual design, personalization, and overall performance. The ideal candidate is technically minded, highly organized, and skilled in building simple yet impactful email content.
Key Requirements Education - Bachelor's degree in marketing, communications, or equivalent experience.
Experience - 3 years in email marketing or closely related roles.
Skills & Knowledge - Hands?on experience with email marketing platforms (Salesforce Marketing Cloud preferred; experience with Responsys, Silverpop, MessageGears, SendGrid is a plus).
- Salesforce Marketing Cloud is a MUST
- Strong understanding of HTML/CSS for email, responsive design, and mobile-first email development.
- Familiarity with analytics tools such as Google Analytics, Google Tag Manager, and Adobe Analytics.
- Experience with third?party tools like Litmus, SparkPost, or Movable Ink.
- Knowledge of personalization languages (e.g., AmpScript) and basic SQL understanding (helpful but not required).
- Awareness of compliance regulations including CAN?SPAM and GDPR.
- Experience with project management tools (Jira preferred).
- Strong attention to detail, organization, collaboration, and communication skills.
- Ability to manage multiple projects in a fast?paced environment and deliver on tight deadlines.
Core Responsibilities - Email Campaign Execution (45%)
Plan, build, deploy, and optimize end?to?end email campaigns.
- Calendar & Stakeholder Coordination (15%)
Align on an email calendar with marketing partners and manage related workflows.
- Testing & Insights (15%)
Run A/B tests, analyze campaign performance, and share findings with teams.
- Technical Innovation (15%)
Work with technical email teams to improve processes, personalization, and email capabilities.
- Reporting & Presentation (10%)
Create presentations highlighting performance wins, trends, and learnings for leadership.
Vaco by Highspring values a diverse workplace and strongly encourages women, people of color, LGBTQ+ individuals, people with disabilities, members of ethnic minorities, foreign-born residents, and veterans to apply.
EEO Notice Vaco by Highspring is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race (including but not limited to traits historically associated with race such as hair texture and hair style), color, sex (includes pregnancy or related conditions), religion or creed, national origin, citizenship, age, disability, status as a veteran, union membership, ethnicity, gender, gender identity, gender expression, sexual orientation, marital status, political affiliation, or any other protected characteristics as required by federal, state or local law.
Vaco by Highspring and its parents, affiliates, and subsidiaries are committed to the full inclusion of all qualified individuals. As part of this commitment, Vaco by Highspring and its parents, affiliates, and subsidiaries will ensure that persons with disabilities are provided reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact HR@vaco.com .
Vaco by Highspring also wants all applicants to know their rights that workplace discrimination is illegal .
By submitting to this position, you agree that you will be giving Vaco by Highspring the exclusive right to present your as a candidate for the foregoing employment opportunity. You further agree that you have represented information about yourself accurately and have not affirmatively misrepresented your qualifications. You also agree to maintain as confidential, to the fullest extent permitted by law, any information you learn from Vaco by Highspring about the position and you will limit disclosure of information about the position only to the extent necessary to perform any obligations in furtherance of your application. In exchange, Vaco by Highspring agrees to exercise reasonable efforts to represent you through all solicitation, job screening and resume dispersal.
Privacy Notice Vaco by Highspring and its parents, affiliates, and subsidiaries ("we," "our," or "Vaco by Highspring") respects your privacy and are committed to providing transparent notice of our policies.
- California residents may access Vaco by Highspring HR Notice at Collection for California Applicants and Employees here .
- Virginia residents may access our state specific policies here .
- Residents of all other states may access our policies here .
- Canadian residents may access our policies in English here and in French here .
- Residents of countries governed by GDPR may access our policies here .
Pay Transparency Notice Determining compensation for this role (and others) at Vaco by Highspring depends upon a wide array of factors including but not limited to:
- the individual's skill sets, experience and training;
- licensure and certification requirements;
- office location and other geographic considerations;
- other business and organizational needs.
With that said, as required by local law, Vaco by Highspring believes that the following salary range referenced above reasonably estimates the base compensation for an individual hired into this position in geographies that require salary range disclosure. The individual may also be eligible for discretionary bonuses.
Job Tags
Work at office, Local area