Job Description

Search Engine Marketing Manager

Part of the Performance Marketing team, this role is responsible for day-to-day stewardship of multiple search campaigns. They own the process from inception to completion, including building campaigns in various digital platforms (search, social & programmatic), monitoring & optimizing paid media buys and developing reports and analyses to enable implications/action plans. The right candidate will love data, be eager to learn and grow while also striving to understand the changing digital media landscape.

Responsibilities

Search Engine Marketing

• Own all aspects of paid search campaign management, including structure design, keyword development, ad copy creation, budget pacing, bidding strategies, optimization, and reporting.
• Develop, implement, and manage campaigns within Google Ads, Microsoft Ads, and other SEM platforms.
• Monitor daily campaign performance, identify trends, and adjust bids and budgets to improve KPIs (CTR, CVR, CPA, ROAS).
• Collaborate with Analytics and Account teams to define and align key performance indicators and campaign objectives.
• Conduct ongoing A/B testing of ad copy, landing pages, and bidding strategies to drive continuous performance improvement.
• Leverage Google Ads scripts, automated rules, and platform integrations to enhance optimization and reporting efficiency.
• Build, maintain, and enhance dashboards in tools such as Google Looker Studio (Data Studio) or Tableau to visualize search performance.
• Perform competitive and keyword research to identify growth opportunities and inform strategic planning.
• Work with Analytics and Tagging systems to ensure accurate tracking implementation, campaign tracking, and conversion measurement.
• Stay current with SEM trends, algorithm changes, beta opportunities, and platform updates within the Google Marketing Platform ecosystem.
• Document campaign setup and optimization processes according to Hart's internal taxonomy and quality assurance standards.

Search Engine/Answer Engine Optimization

• Support Hart's SEO and emerging AEO (Answer Engine Optimization) practice by assisting with audits, tracking, and implementation.
• Perform basic technical SEO audits to identify crawlability, metadata, and indexing issues.
• Conduct keyword and topical research to identify content opportunities.
• Provide website content, metadata, and linking recommendations to improve visibility in both traditional and AI-driven search results.
• Help build and maintain SEO reports and compile monthly performance summaries for clients.

Qualifications

Bachelor's Degree in Marketing, Business, Analytics, or related field.

12 years of hands-on experience managing Google Ads and Microsoft Ads campaigns.

Strong understanding of keyword strategy, match types, Quality Score, ad rank, and conversion optimization.

Proficiency with Google Ads Editor, Google Analytics 4, Tag Manager, and Looker Studio.

Advanced Excel skills; scripting (Google Ads Scripts) is a plus.

Experience managing budgets and pacing within multi-account structures (MCC).

Google Ads and/or Microsoft Advertising certifications preferred.

Analytical thinker with a passion for using data to drive decisions and performance improvements.

Ability to manage multiple campaigns simultaneously in a fast-paced, collaborative agency environment.

Personal Skills + Character Traits

• You enjoy the creative atmosphere and energy a modern agency setting provides.
• You have very strong interpersonal skills and top-notch verbal and written communication skills.
• You can empathize with clients, partners, and stakeholders in politically challenging environments and work well under pressure within given timeframes.
• You are fluent in digital, eager to learn, and want to grow rapidly in our organization.
• You are an inclusive and supportive team player who can work in cross-functional teams with people of different grades and backgrounds.
• You have a penchant for results and an entrepreneurial mindset; you bring a can-do mentality to everything you touch.
• You can work fast and independently with great precision and accuracy.

What We Offer

• An exciting and intellectually challenging job within a leading, independent brand transformation agency that honors and lives its values
• A fruitful salary, perks, 401K, and benefits package.
• A hybrid work environment.
• Generous amount of paid time off annually + paid holidays.
• Flexible spending accounts for health and dependent care.
• Health Savings Account option with employer match.
• Paid short-term and long-term disability coverage.
• Daily snacks, beverages, and full access to our on-site tavern and lounge.
• An employee experience that fosters and provides deeper connections, vital flexibility, personal growth, holistic well-being, and shared purpose.

We employ great people from an ever-widening variety of backgrounds not just because it's the right thing to do but also because we believe that diverse perspectives make our agency stronger and more innovative. If you share our values, come find your place in our community. Hart is an equal opportunity employer and continually seeks to advance the concepts of equal employment opportunity to all applicants and employees. As such, Hart does not discriminate on the basis of race, color, religion, sex, national origin, age, mental or physical disability, or status as a protected veteran. This policy applies to all personnel activities and conditions of employment.

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