Job Description

VP, Marketing Creative Content (CBS Sports)

Creative New York Full-Time On-Site On a mission to unleash the power of content… you in? We've got the brands, we've got the stars, we've got the power to achieve our mission to entertain the planet – now all we're missing is… YOU! Becoming a part of Paramount means joining a team of passionate people who not only recognize the power of content but also enjoy a touch of fun and uniqueness. Together, we co-create moments that matter – both for our audiences and our employees – and aim to leave a positive mark on culture.

Overview: The Vice President of CBS Sports Marketing Creative Content will drive the narrative and visual storytelling for CBS Sports marketing, shaping how our biggest events, franchises, and moments come to life across platforms. This role owns conceptual creative development from ideation through execution—defining campaign strategy, messaging, and brand voice while partnering closely with marketing, production, and senior leadership. The ideal candidate is a hands-on creative leader and exceptional storyteller with deep sports knowledge, strong instincts, and the ability to inspire teams, influence stakeholders, and deliver compelling campaigns that drive audience engagement and viewership.

Responsibilities include but are not limited to:

• Lead the narrative and visual strategy for marketing campaigns across CBS Sports' largest events and franchises including the NFL, PGA Tour, PGA of America, the Masters, NWSL, NCAA March Madness, men's and women's college basketball and college football, Army –Navy, and more.
• Own end-to-end conceptual creative development, including campaign ideation, messaging, and storytelling frameworks
• Define and oversee the creative and promotional voice across all platforms (linear, digital and social), ensuring a consistent, compelling brand expression
• Craft stories for weekly, seasonal, and marquee event campaigns that drive audience engagement and viewership
• Partner with marketing leads to help set promotional priorities, determining which sports events are featured and how they are positioned
• Present and pitch creative concepts to senior leadership, leagues, conferences, and key internal and external partners
• Develop overarching campaign themes and creative roadmaps across the sports marketing portfolio
• Serve as a key liaison across production, marketing, sales, and other internal stakeholders to ensure alignment and execution
• Collaborate closely with internal creative teams to uphold creative excellence, alignment, and executional consistency
• Mentor, manage, and develop junior creative team members, fostering growth, accountability, and creative excellence
• Review and approve weekly promotional assets across all platforms

Basic Qualifications:

• 10+ years of experience in sports marketing, creative content, or a related field
• 5+ years experience as a writer/producer
• A track record of leading, mentoring, and developing high-performing creative teams while fostering a culture of accountability, collaboration, and creative excellence.
• Deep knowledge of—and passion for—sports, leagues, and storytelling within the sports landscape

Additional Qualifications:

• Exemplary writer with the ability to translate strategy into clear, compelling creative
• Highly creative leader with a well-developed, distinctive creative vision
• Hands-on mentality with the ability to dive into project-based work, including writing and producing marketing content
• Proven ability to communicate ideas clearly and persuasively, with well-developed presentation and pitching skills

CBS Sports, a year-round leader in cross-platform sports coverage, broadcasts a portfolio of events on the CBS Television Network, including THE NFL ON CBS; college football, including the Big Ten ON CBS; college basketball, including the NCAA Division I Men's Basketball Championship; golf, including The Masters®, PGA Championship and PGA TOUR; soccer, including the UEFA Champions League and NWSL; and CBS SPORTS SPECTACULAR. In addition, the division includes CBS SPORTS NETWORK, the 24-hour cable home of CBS Sports which televises live sports programming throughout the year, including college football and basketball games, UEFA Champions League and Europa League action, Italy's Serie A matches, Concacaf national team competitions, as well as a full slate of original programming and studio coverage. CBS Sports also delivers an extensive lineup of global soccer coverage on Paramount+, including every UEFA club competition match, all Serie A matches as well as Concacaf national team competitions, and produces INSIDE THE NFL for Paramount+. CBS Sports Digital's multi-platform offerings include CBSSports.com and the CBS Sports apps for mobile and connected TV devices; the 24/7 streaming sports news network CBS Sports HQ; 247Sports; MaxPreps; CBS Sports fantasy games; and SportsLine.

Hiring Salary Range: $175,000.00 - 253,669.00. The hiring salary range for this position applies to New York, California, Colorado, Washington state, and most other geographies. Starting pay for the successful applicant depends on a variety of job-related factors, including but not limited to geographic location, market demands, experience, training, and education. The benefits available for this position include medical, dental, vision, 401(k) plan, life insurance coverage, disability benefits, tuition assistance program and PTO or, if applicable, as otherwise dictated by the appropriate Collective Bargaining Agreement. This position is bonus eligible.

Explore life at Paramount: Paramount is an equal opportunity employer (EOE) including disability/vet. At Paramount, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. Paramount is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status.

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